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Aprimo Announces APEX Winners at 2012 Aprimo Marketing Summit

EMC, Intel, Laureate, and Bouyges Telecom Named Winners For Marketing Excellence

INDIANAPOLIS, March 8, 2012 /PRNewswire/ --  Aprimo®, a global leader in cloud-based integrated marketing software, today announced the winners of the 2012 Aprimo Excellence (APEX) awards, recognizing innovative companies that best exemplify how Aprimo's marketing solutions can be used to deliver measurable results. The winners received their awards during the annual Aprimo Marketing Summit (#AMS12), held February 28 - March 1, 2012.

(Logo:  http://photos.prnewswire.com/prnh/20110711/CL32782LOGO )

Aprimo selected the following APEX award winners from among more than 400 high-performing companies that use their innovative solutions:


EMC: In 2011 EMC capitalized on Big Data in marketing by using an agile deployment strategy to successfully introduce a unified marketing platform to more than 800 worldwide users. This galvanized the global organization and dramatically enhanced EMC's ability to drive a consistent brand message around the world. [Photo]

Intel: Implementation of Aprimo's campaign and lead management software is enhancing Intel's sales growth and allowing the company to become leading-edge B2B marketers. [Photo]


Laureate Education: Laureate has utilized Aprimo Marketing Studio to enable measurable workflow management, automated and trigger-based email marketing for lead management and integrated multi-channel campaigns for robust event marketing. [Photo]

Bouygues Telecom: Bouygues Telecom's marketing and communication collaborative platform, Aladin, is an integrated marketing solution made by and for end-users. It helps the company to cope with both multi-channel and time-to-market challenges while killing low value tasks for better quality and improved efficiency.

"Our customers are the benchmark by which we measure ourselves, so seeing four different companies successfully drive innovative marketing strategies with Aprimo is rewarding," said John Warne, Chief Customer Officer of Aprimo. "EMC, Intel, Laureate and Bouygues all operate with different goals and different challenges, but each company found a way to elevate its marketing and deliver measurable results."

Aprimo Marketing Summit, which took place last week at the Aria in Las Vegas, is Aprimo's annual customer conference. This year's event discussed how to better engage with customers via digital channels, the relevance of Big Data for marketers and how to drive change effectively in organizations.

Keynote addresses included Dan Heath, author of Switch: How to Change Things When Change Is Hard, Porter Gale, former VP of marketing for Virgin America and Scott Bedbury, the brand builder behind Starbucks and Nike.

About Aprimo

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo's integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 1.317.814.6465 or visit www.aprimo.com.

About Teradata

Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage.  Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.


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