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VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 05/17/12 -- BCAMA's annual flagship marketing conference, VISION, will take place on Wednesday, May 23rd at the Westin Bayshore Hotel in Vancouver. Conference attendees will listen to a stellar line-up of presenters speak about 'liquid content' and how it is reshaping our marketing landscape. "The rate at which people consume information is growing exponentially," says VISION Director Lindsay Smith. "Because of this, people are filtering and engaging with brand messages far differently than they did ten, or even five years ago. With this in mind, we've designed a conference that not only connects industry experts within the field of marketing, but that also offers compelling thought-leadership into how consumer behavior is changing and what brands must do to continue to meet market demand." This year's VISION theme is L... (more)

A Funny Thing Happened on Java’s Way to the Cloud

On the surface, everything seems fine. If you do a search, you'll see lots of people offering support for cloud-centric application frameworks. But, when I speak with companies actually moving Java applications into the Cloud or trying to create new Cloud services based on Java, I get a different story. It's not the application in many cases that's in the way, it's the JVM. An example that highlights these issues comes from one of our partners, Intalio. Intalio offers Cloud solutions based mostly on open source. They and their customers are frustrated by the fact that Java can't t... (more)

Cloudera Partners With Hadoop Managed Services Provider MetaScale to Help Large Traditional Enterprises Adopt Apache Hadoop

PALO ALTO, CA -- (Marketwire) -- 05/17/12 -- Cloudera Inc, the leading provider of Apache Hadoop-based data management software, services and training, today announced that Hadoop managed services provider MetaScale has joined Cloudera's rapidly growing partner ecosystem, Cloudera Connect. MetaScale specializes in solutions for traditional brick-and-mortar enterprises across all industry verticals looking to efficiently establish and grow their Big Data expertise, experience immediate tactical success and begin to build out their fundamental Big Data capability in an organized an... (more)

Cloud Leadership to the Next Level

Some Cloud leaders have declared victory by leveraging the Cloud for infrastructure or software services and using the utility based, on demand capabilities. However, leaders can explore and realize higher levels of reuse and sharing by identifying specific processes that can be transitioned to the Cloud. Moving entire processes into the Cloud is a higher level of abstraction and will have a tremendous impact on the management and utilization of technology services. Planning and execution for the Cloud should assess and transition such processes to realize the benefits of rapid ... (more)

Cloud Computing Growing on the Businesses Priority Front

Cloud Computing Growing on the Businesses Priority Front A survey of small and mid-size businesses found an interest in harnessing technology to improve business efficiency. Midsize businesses are turning to IT investments to grow their businesses and the larger the organization, the more likely it is to cite technology as having the greatest potential to increase productivity, according to a new survey of midmarket companies by Deloitte. The study shows cloud computing emerging as an investment priority. When asked what types of investments companies were likely to make in technol... (more)